DIGITAL INTERNET MARKETING CERTIFICATION COURSE
This Digital Marketing Certification Course is offered by our training partner, Onion Head Direct, in partnership with the American Institute for English Proficiency. As the leader in English and communication skills training, the American Institute continues to provide access to various training programs, such as digital internet marketing, that will help our students and community at large improve their skills for their career development.
In a changing market, the traditional marketer or even a digital marketer can no longer rely on old or traditional methods to keep up with an ever growing competition. To be able to stay relevant and profitable, companies prefer competent marketers with diverse skills in internet marketing, research, sales, editing, copywriting, analytics, and creative direction. Unfortunately, experience isn’t always enough because of the dynamic nature of the internet, the world wide web, and digital media.
Specialized training has become a must to keep your digital internet marketing skills on the cutting edge.
The program will cover various aspects of modern digital marketing, and the focus topic is on crowdfunding, which is the practice of funding a project (products and services) or a venture (company) by raising funds (usually small amounts of money) from people, usually through the internet.
MORE ABOUT MR. DON BAKER
Don Baker has helped numerous companies successfully grow revenue streams by expanding their product line and base of operations. His current focus is centered in the crowd funding area, where he is launching a company aimed at acquiring and distributing innovative items such as new gadgets, devices, and technology related products. After raising money on crowd funding, these products will then be introduced to the American market through TV commercials, on-line shopping and Retail stores.
Currently Mr. Baker consults for several companies where his duties include product development and implementation of marketing strategies to increase revenue. His current consulting assignments have taken him recently to China, Thailand, and the Philippines to source product and to develop international business relations.
During his career, he has orchestrated several of the most profitable and largest Direct Response hits in recent television history, including the legendary Jerry Springer Too Hot For TV Videos, The Colorized American Eagle Silver Dollar, and The Colorized State Quarters with Map Displays. As head of several innovative and entrepreneurial Direct Marketing companies, Mr. Baker has employed numerous direct marketing channels to build business.
At one of these companies, a collectible coin enterprise, Mr. Baker successfully implemented DRTV, direct mail, internet marketing and outbound telemarketing to increase company revenues from a steady $20 million annually to a remarkable $150 million in less than 2 years while building a data base of 2.6 million customers.
Prior to that, Mr. Baker managed the mega- hit Jerry Springer Too Hot Campaign which generated not only a staggering $67 million in sales, but helped turn Jerry Springer into a household celebrity by raising his ratings from 3 to 8 million nightly viewers in less than five months. This increase in ratings is testimony to the incredible power of DRTV commercials in building brand recognition while selling goods directly to the consumer.
Mr. Baker’s product sales have grossed more than 900 million USD through all forms of distribution.
During Mr. Baker’s early entertainment career he created and managed seven different fulfillment and distribution centers for international companies like Paramount Pictures, Technicolor, Teleflora and The Franklin Mint. This unique combination of operational abilities and creative marketing abilities combine to make Mr. Baker a successful planner and creator of product marketing campaigns.
With a Journalism degree from University of Oregon, Mr. Baker has used his writing skills for several newspapers and TV scripts, which have been produced for the Fox TV show Wake Rattle and Roll. He has worked for the long running TV show COPS on two different occasions as Vice President of Direct Marketing. His first novel, a Beatles inspired mystery called HEY JUDE will be published in April by Odyssey Books.
Why You Should Join this Course
SCHEDULE AND INVESTMENT
FREQUENTLY ASKED QUESTIONS
- What is the guarantee that this training program will work for me? Even a college or university would not guarantee an individual any kind of success. What this program guarantees, however, is that the trainer has an extensive experience in the industry and as a founder of four sales and marketing companies, one of which is here in the Philippines, directly involved in digital marketing. If the participant is focused and determined, the program will provide all the necessary tools to succeed.
- Why is this program so cheap? We like to say it’s affordable. We realize that Filipinos, unlike Americans have a different capacity to pay for training, so we want to make sure that it is within budget. Should the trainer continue with a second batch, the program will no longer be offered at an introductory rate.
- What if I miss some of the training sessions? You will be allowed to miss sessions, but please take note that if you miss more than 10% of the 100-hour training sessions, you will not longer be qualified for a rebate. You will still need to accomplish the assignments so that you can easily transition to the next lessons and activities.
- What if my schedule changes and I can no longer attend the training sessions? Can I get a refund? It takes time, effort, and financial resources to organize and conduct training. Therefore, there is no refund whatsoever.
- Why are we focusing on crowdfunding? The expertise of the trainer is in sales and marketing, but he has recently been largely involved in crowdfunding as this new market is emerging and continues to grow exponentially. Despite the niche, participants will be learning digital marketing skills that are very much transferable to other industries. You will be able to use your newfound or enhanced skills to digitally market your company’s products and services. Furthermore, you will learn how to take your own product and service to launch your own online/internet business using the skills you learned from this program. What is great about this program is that you will learn how to source your own product and develop a crowdfunding campaign or strategy and become an online entrepreneur. If you choose not to go this route, you can still apply the skills you learned for the benefit of your company.
- Is there a next batch? Since the trainer is from the United States, we are still unsure about his schedule. We do hope that we can continue to provide this Digital Marketing Certification Program.
- Who can join this program? We highly recommend that individuals who are (or want to be) in a position to help a company’s growth through sales and marketing join this program. Furthermore, entrepreneurs and business owners who want to learn how to increase their profits through the internet should take this course. Lastly, individuals who are looking to start their own business online, whether through their own products and services or sourced crowdfunding item should take part in this course.
HOW TO REGISTER
Please send an email to firstname.lastname@example.org with the following information:
WHY YOU WANT TO BE IN THE COURSE: (This information will help us decide who will be part of the class if there are more than 15 interested individuals.)